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Privacy Policy

Last updated: [effective date]

Template — not legal advice. This is a starting draft. Have a licensed attorney review it and confirm it matches what you actually collect and use, then replace every [highlighted placeholder] with your details.

On this page

  1. Overview
  2. Information we collect
  3. How we use your information
  4. How we share information
  5. Text messaging & communications
  6. Cookies & analytics
  7. Data retention & security
  8. Children's privacy
  9. Your choices & rights
  10. Third-party services
  11. Changes to this policy
  12. Contact us

This Privacy Policy explains how DefendHer Academy ("DefendHer," "we," "us," or "our") collects, uses, and shares information when you visit defendheracademy.com (the "Site") or contact us about our self-defense and firearm-safety Services.

1.Overview

We keep data collection to what we need in order to answer your questions and provide our Services. This policy describes what we collect, why, and the choices you have.

2.Information we collect

Information you give us

When you call, text, message us on WhatsApp, email us, or book a class, we collect the information you provide — typically your name, phone number, email address, and anything you include in your message (for example, your experience level or scheduling preferences). [list any additional information you collect, e.g. emergency contact or waiver details]

Information collected automatically

Our Site is hosted on Cloudflare Pages. Like most websites, our hosting provider may automatically log basic technical data such as your IP address, browser type, and the pages you view, for security and reliability. [State whether you use any analytics tool — e.g. "We do not use analytics or advertising cookies." Update if you add one.]

3.How we use your information

  • To respond to your inquiries;
  • To schedule, provide, and follow up on classes;
  • To process bookings and payments;
  • To maintain safety and keep any records we are required to keep; and
  • To comply with our legal obligations. [add any other uses]

4.How we share information

We do not sell your personal information. We share it only:

  • with service providers who help us operate (for example, our website host, email provider, and messaging tools), and only as needed;
  • when required by law, or to protect safety and legal rights; or
  • with your consent.

5.Text messaging & communications

If you contact us by phone, SMS, or WhatsApp, you consent to us responding through the same channel. Message and data rates may apply, and message frequency varies. You can ask us to stop contacting you at any time. [If you send any marketing texts or emails, describe opt-in and opt-out here.]

6.Cookies & analytics

[The Site currently uses no marketing or analytics cookies. Update this section if you add analytics, an embedded map, or a booking widget that sets cookies.]

7.Data retention & security

We keep your information only as long as needed for the purposes above or as required by law, and we take reasonable measures to protect it. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

8.Children's privacy

Our Site and Services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us and we will delete it. [Adjust if you train minors with guardian consent.]

9.Your choices & rights

You may contact us to ask what information we hold about you, to correct it, or to request that we delete it, subject to any records we must keep by law. Our contact details are below.

10.Third-party services

We rely on third parties whose own privacy practices apply, which may include Cloudflare (website hosting), [Zoho Mail / your email provider], and [WhatsApp / Meta, if used]. Please review their policies for details.

11.Changes to this policy

We may update this policy from time to time. The "Last updated" date above shows the current version, and changes take effect when posted here.

12.Contact us

For any privacy question or request, contact us at [contact email address] or [phone number] — DefendHer Academy, Lakewood, New Jersey.

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